LED Channel Letters  No this isn’t a blog about the tree. Our customer was American Society of Gene & Cell Therapy. What do they do you ask? The American Society of Gene & Cell Therapy (ASGCT) is the primary membership organization for scientists, physicians, professionals, and patient advocates involved in gene and cell therapy. Their mission is to advance knowledge, awareness, and education leading to discovery and clinical application of gene and cell therapies to alleviate disease—they do that by serving as a catalyst to transform medicine by advancing gene and cell therapies to benefit patients and society. That’s a mouthful.  These folks are solid people that do great work.

One of our customers brought us into the project to assist as they have done work with us and were very happy with our work. Referrals are critical to our business.  We started with their logo.  We also started with the property owners as they have a standard for these signs.  Our contact gave us the details and we were able to design to those standards and present ASCGT with a design we knew the building owner would approve of.  We also pulled the municipal standards for this property so we could ensure that the sign design would be approved by the municipality.  We did have to present our design to the design and review board for final approval.  After about 15 minutes in front of the board, we had our permits.  This is where it gets interesting.  Our fabricator put the sign into production and completed the fabrication on Tuesday. They got the UL certification on Friday and moved the sign to the shipping warehouse.  Less than 24 hours later the fabricator’s manufacturing facility was consumed by fire.  The entire facility was burned to the ground, except the warehouse.  The papers from the UL certification were still sitting on top of the sign after the fire!  WOW!

If you need any type of customer business signs in the metro Milwaukee area, please give us a call. We can be reached at 262.289.9481 or emailed at info@optimumsignswi.com. We would love to assist in your business sign project from start to finish.

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