Most of our projects start with a conversation about the goals, designs, and timeline for the project which then helps set expectations. When you remove the ability to discuss these topics as the owners speak very little English, it makes the challenges that much more...
When our friends at Mortgage Services contacted us and asked if we could move their existing signs, we wanted to see what they currently had. We always make sure that we get at least one site visit before we propose a solution, and this wasn’t going to be an...
Every one loves technology. We currently walk around with more processing power on our hip than it took to launch the first mission into space! But with technology’s constant advance, small businesses lost a means of advertising that was very effective. That...
When our customers come to us and ask us to help them move their office signage, we are often amazed at how little creativity exists in the interior signage industry. Simple wall designs that say nothing about the company other than the name, make us crazy. We make...
So you have a 35′ wall that every customer that comes into your establishment will see. What do you do with the wall? You need a powerful message that reflects the very philosophy of your company. You want it big and loud so that everyone knows what you are...
It’s Friday afternoon and you are driving back to the office when you see sitting on the lot of a truck dealer an almost brand new trailer. So you stop to look at it knowing full well that the dealer is going to want an arm, a leg and possibly two of your kids for the...
One of the most exciting things that Optimum Signs does is to help companies fix problems that they have. That was the case when Julie from All Saints Catholic Church in Milwaukee contacted us. She had been trying to get a sign company to come out and suggest a way to...
At Optimum Signs, we truly enjoy working with our corporate customers, but some jobs are more fun than others. This one was definitely one of those jobs. The team at Dunn Brother’s Coffee in West Bend, Wisconsin are a great group of people to work with. It’s also fun...
When Dr. Allison Troutman made the decision to open her own holistic veterinary clinic, most people would have wondered what exactly is holistic veterinary services. I have to admit, I have never heard of it. It turns out that there is a dramatic paradigm shift...
One of the trends in office suites is the addition of the “fish bowl” conference room. Most of these have glass on at least one side and many of them have glass on multiple sides. And although this style is very trendy and really does look very nice, it does present a...
One of several things that Optimum Signs pride ourselves on, are our partnerships. One of our partners came to us with a bit of a rush job for one of their customers. Roger’s Memorial Hospital’s campus in Oconomowoc had recently undergone a large scale remodel, and...
The other day we received a call from one of our competitors asking about our production schedule and how soon we could work on a full sized Mercedes Benz Sprinter. Interesting question coming from a rival. The customer had a very short install window due to a trade...
When Wisconsin Lutheran College asked us to take a look at a project they had been working on. WLC needed to replace a worn out commencement curtain that they use as a backdrop for their ceremonies. Everything from opening services to commencement exercises are done...
Four months ago, when A&N Heating and Cooling called us, they were frustrated. They had a growing business. They had a great shop and workshop. Their customer are very happy but they couldn’t get anyone to visit their shop and make recommendations for exterior...
When you have a 20′ trailer, you can haul a lot of stuff. But what you can also do is use that trailer as a rolling billboard to advertise your business. And that is exactly what Nate from Ziebart decided to do. The design was super simple — Ziebart sent it to...
I can’t tell you how many times I have heard “they don’t return our calls” or “they take forever to get us a quote” since starting in the sign business. It almost seems like everyone is so busy taking care of customers that they don’t have time to take care of their...
Recently we were contacted by the people at Family House in Milwaukee to assist in the design and manufacture of a new sign for their campus on 11th Street. Family House is a Christian organization that provides support to people in the area that need help. When they...
When the call came in on Wednesday morning, to say that our customer was in a bit of a panic would be an understatement. The Aeropostale store in Brookfield Square Mall was being closed for a complete rebranding and everything had to be complete so that they could...
Polka Dots everywhere! Our latest job was for Corvisa in downtown Milwaukee. Corvisa provides cloud communications to business customer around the world and everything that moves through the company has the logo adhered to it. And the amount of business that they do...
Great Day Improvements spends a good deal of time at trade shows so much so that their displays are constantly getting beaten up. After a few months, the graphics looked tired and had multiple dents showing through the graphics. Not exactly the image you want...
When a company purchases a new office building, one of the many things that they inherit is the building directory. In most cases, the directory may need to be updated with new tenants names or maybe a few need to be removed. Imagine your surprise when you open the...
When we started talking to our latest customer, Wisconsin Home Improvement, they already had a designer and a design, sort of. They had just completed the design process for their fleet of box trucks. The designer did a good job with the design, now we needed to...
We have found that when most companies remodel the one area that gets the least amount of attention is the parking lot. Businesses can add to their image by having an effective wayfinder system in place so customers can clearly and easily know where they are...
When we were contacted by Ron Philleo from the Philleo Agency to replace an exterior building sign and a lobby sign, we realized that the sign frames were already in place and that we were going to have to custom fit our solution. In addition, we needed a solution...
Many times companies buy floor directories because of a certain look or maybe even that they fit a budget. Not often is a deciding factor how easy it is to upgrade the look of the directory. When Optimum Signs was called in, JLL Property Management had just completed...
Surprise! The company has changed it’s internal policies and you are responsible to update the policy boards posted all around the manufacturing facility. Not a problem except that you currently use a very heavy poster frame that mounts to the back of the boards....
Can we play “three of these things don’t belong”? The above sign shows what can happen if you hire the lowest price vendor. The three signs on the right half of the sign weren’t measured correctly so they aren’t centered. This sign has an odd frame around the right...
Every year, Good Shepherd’s Evangelical Lutheran School graduates a small class of young people ready to move to high school fully prepared for the challenges that face them. As one of the last projects of the year, the class designs a banner that represents a Bible...
Nothing says summer in Wisconsin like the announcement that Summerfest is opening next week. Unless you manage all the parking lots around the Summerfest grounds and you haven’t gotten to reprinting all of your lot signs. Interstate Parking came to us a couple of...
When the manager from Cho’s Tae Kwon Do contacted us about their upcoming move, he already had a good idea of what the artwork would look like. Colors and fonts were still to be decided on. One of the topics that wasn’t open to discussion was that the committee that...
Just recently we completed a job to customize a 2015 International Navistar with a full graphics package. This week we got to work on a 1997 International Navistar 28′ box truck and the differences couldn’t have been greater. When the truck showed up, we...
So what’s 18′ long, bright red and weights more than a small house? One of our recent jobs for Lakeside International had us designing, printing and installing over 150′ of cut vinyl over a few really wicked curves. All in a days work at Optimum Signs. When Eric...
We were recently contacted by the Blue Devils baseball about a few banners for their upcoming season. The Blue Devils, or as they are also known as PST, provides intensive levels of coaching to help serious baseball players break down their baseball moves and train...
How do you bring attention to a company car but maintain a high level of professionalism? You want to be noticed, just nothing bold and glaring. You start by call Optimum Signs. When Alec from Sport Court Wisconsin first talked to us he wasn’t certain what to do. He...
Recently we were contacted to assist a national sign company with a local install for AIT Worldwide Logistics. The details were straight forward: 2 lobby signs, a wall decal, 5 window decals and a glass door. Everything would be delivered via UPS and ready for...
When I met Josh and Fan at S & F Automotive, one of the first things they said to me is that they needed to do something about the sign on his building. I asked why. Josh said that the banner that they had up for the past year just wasn’t cutting it. Um,...
Just this week, someone asked me how I got into the sign business given my past experience as a regional sales manager for a very large telecom company. The decal above is how it all started and what gave birth to Optimum Signs. My story begins in early 2014 when our...
When our friends at Applied Industrial Technologies decided to have their van customized with racks and shelves, they decided to look at having graphics applied. Their corporate HQ had a preapproved package that was very well designed. A very good use of color and...
When our friends at Armstrong Construction contacted us via our website, they were uncertain what we could do to use their logo in a simple design for one of their trucks. The design that they have doesn’t lend itself to a detailed printing as they have different...
When we started providing custom vinyl window decals, we were amazed at the number of different ways that the service was being provided by others in the industry. From materials to installation technics, the range was very interesting. Here are a few items we have...
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