CUSTOM BUILDING SIGNAGE
Every commercial property needs a building sign, whether it’s a restaurant, store, office, factory, school, or hospital. These signs help people know exactly where your business is located. But building signs do more than just show your location. They’re also an important investment that should match your brand and catch the eye of your ideal customers. A strong, well-designed business sign can help your company grow and succeed.
At Optimum Signs, we create building signs right here in Milwaukee. Our team will help you choose the best sign for your property and guide you through every step of the process.
Lighted Building Signs
If you need to switch from fluorescent to LED lighting, update an old sign, or rebrand your store, Optimum Signs is ready to help. We specialize in rebranding projects and LED conversions, and we’ve handled over 100 locations just in the past year.
Need to reface a monument sign because your company changed its name? We’ve got you covered. We can also build new channel letters, box signs, or just about anything else you need.
Call us today and see the Optimum Signs difference for yourself!
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The Types of Building Signs Available to You
Channel Letter Signs
Channel letter signs use bold, three-dimensional letters that pop off the wall. Each letter or shape has its own structure, giving the sign a strong and eye-catching look. Sign makers usually use aluminum, steel, or acrylic to build these signs because these materials are tough and affordable. You can light up the letters or leave them unlit—either way, they still stand out and grab attention.
Awning Signs
Awning signs stick out from the front of a building, adding a unique three-dimensional look. These signs draw attention to your business and give your storefront a custom style. You can make awnings from fabric, acrylic, aluminum, or other materials in different shapes and sizes. We can also match the awning to your brand colors and style to create the perfect look for your business.
Dimensional Letter Signs
Dimensional letter signs use raised letters to create a clean, professional look. When you display your business name or logo in 3D, it helps your brand stand out and shows your business is here to stay. We use materials like metal, plastic, or wood to build these signs, and they look great on the outside of any building. These signs are much more noticeable than flat, painted designs.
Lighted Building Signs
Lighted building signs help your business shine, day or night. These signs light up the outside of your building and make it easier for customers to find you after dark. You can choose from many styles and lighting options to match your brand and grab people’s attention. Lighted signs are a smart way to stand out on the street and bring more people through your doors.
HOW TO DESIGN THE RIGHT BUSINESS SIGNS
Once you have decided which sign is best for your needs and where it will go, you can begin designing. While customizing a large product may appear daunting, our design experts provided us with expert advice that anyone can use to create an effective sign:
- USE A LARGE AND BOLD FONT: Typography is essential for conveying your message. When designing a sign, avoid script fonts with elegant, thin strokes. The easier your font is to read, the better.
- WRITE A SIMPLE MESSAGE IN A FONT LARGE ENOUGH TO REACH YOUR INTENDED AUDIENCE: Instead of educational content, use signs to share promotional, brand, or event-specific messaging. The larger your font and message, the easier people will have in understanding it.
- USE CONTRASTING COLORS: Consider the contrast in the context of the sign’s location. If you hang a banner on a brick wall, it will blend in with the background. So, consider this when you begin designing your sign.
- DETERMINE THE BEST MATERIAL FOR YOUR IMAGES: If you are highlighting art or photography and do not want glare, glossy is the best way to make those shots stand out. If you want a readable sign, matte is your best bet.
- PLEASE INCLUDE A HIGH-RESOLUTION PHOTO OR LOGO: You will need photos with a higher resolution if your banner is larger. Do not disregard a resolution error if you receive one.
Uses for Building Signs
When you choose a building sign, it will fulfill several different uses for you. It’s important to keep those uses in mind when you’re designing it so that you get a sign that will be the most successful. Some of those uses include:
- Brand promotion: Promote your brand with a sign that is perfectly customized to it. We can replicate your brand font and colors and make other decisions about lighting and mounting that reflect your brand.
- Foot traffic: Building signs can help you get more traffic in the door, whether by appealing to customers or helping those who already wanted to visit find their way.
- Distance: Larger signs are more visible from a distance and appeal to more people.
- Nighttime: Lit signs can help you make an impact even at night.
The Cost of Building Signs in Milwaukee, WI
What will a building sign cost? It depends on the kind that you choose and the size of the sign you need. Of course, there are also operating costs for lighted building signs. We can help you estimate both the cost of the kind of sign you are thinking of and the operating costs. We’ll work with you to keep your sign within your budget.
Work with Optimum Signs for Your Optimal Building Sign
If you are looking for “building signs near me” and you live in Milwaukee, you have found the right company. Optimum Signs offers custom commercial building signs for any company. Our expert team knows how to design a sign that will positively represent your brand and appeal to people. Contact us today.