In Milwaukee’s competitive automotive marketplace, car dealerships rely on effective marketing to attract customers and drive sales. Yet many dealers neglect one of the most powerful and cost-effective promotional tools at their disposal – exterior and interior signage.
Optimum Signs, based in nearby Menomonee Falls, understands the challenges Milwaukee dealerships face. We’ve helped clients in Milwaukee, Brookfield, New Berlin, and surrounding cities create signage that captivates attention, reinforces branding, navigates regulations, and accelerates growth.
This article explores the multifaceted benefits of partnering with a professional sign company to create signage that sells. Keep reading to learn how impactful signage can shift your dealership into high gear.
The Power of Signage for Car Dealerships
Your signage is often the first impression potential customers have of your business. Dynamic, visible, professional signage can draw people onto your lot, while poor signage can cause them to drive on by.
Signage also provides 24/7 visibility and exposure for your dealership. In our digital world, the power of physical signs to catch the eye and deliver an impactful in-person impression cannot be overstated.
But signage isn’t just about looks. Effective signs inform, direct, educate, reinforce branding, promote specials, and help navigate regulations. Signage touches every aspect of your dealership.
Let’s look closer at how the right sign partner can accelerate your success.
Rev Up Visibility for Maximum Impact
Imagine two dealerships right next to each other on a busy Milwaukee thoroughfare. One dealership has clean, eye-catching signs and messaging. The other’s signage is dull, dated, and blend into the background. Which captures more attention from passing cars and pedestrians? Which makes a stronger first impression?
Without vibrant signage, your business can get drowned out in Milwaukee’s bustling automotive marketplace. Visually striking signs in key areas command attention for your dealership. Signage crafted with high-contrast colors, readable fonts and strategic placement ensures you stand out.
We also incorporate lighting into signage for maximum visibility at night. LED illumination catches eyes after dark, while using minimum energy.
Remember, every eye that your signage catches could convert to a customer over time. Professional signage spots you miles of visibility to leverage.
Build Your Brand Through Signage
Your signs don’t just advertise your business name, they communicate your brand identity. Consistent design, messaging and visuals across signage in all areas of your dealership reinforce what your brand stands for.
When customers see your signs, you want instant recognition and positive association with your brand values. Signage builds familiarity and trust in your dealership by projecting a consistent brand image from first sight to sale.
As brand experts, we help express your dealership’s personality and strengths through cohesive signage. Whether you aim to be known for selection, pricing, quality vehicles or a family-friendly experience, impactful signage can convey your reputation at a glance.
Guide Customers Seamlessly to Sale
Between rows of cars, multiple buildings and many product offerings, dealership lots can feel like an overwhelming maze to customers. Confusing, hard-to-locate signage that lacks direction only compounds frustration for them.
Strategically designed wayfinding signage eliminates this pain point by guiding customers smoothly to their destination. Clear navigational and informational signs allow buyers to self-serve information, freeing up staff. Signs also build confidence by familiarizing first-time visitors with your lot’s layout.
Our signage professionals examine your dealership’s unique needs and traffic flows. We then develop an intuitive wayfinding signage system to shepherd customers seamlessly toward a purchase. Signage along the way highlights key areas and promotes incentives to drive bigger sales.
Spotlight Promotions & Events
Dealerships rely on promotions and events to spur sales during slower periods. Yet the success of these specials depends on awareness. Eye-catching promotional signage instantly broadcasts your deals to people passing by your dealership.
We create signs purpose-built to highlight offers and events in ways that shift consumer action. Promotional signage options include:
- Banners for seasonal events and tent sales
- Window graphics touting financing deals
- Digital displays for frequently rotating incentives
- Flags and posters for new inventory
The beauty of these signs is the flexibility to display timely messages and keep content fresh. As market conditions and inventory shift, you simply update signage to redirect attention to priority offers.
Digital Signage: Dynamic Messaging Power
Speaking of flexibility, digital signage represents the future of impactful dealership marketing. With programmable LED displays, you can instantly alter messages, promote sales, highlight inventory and display reviews.
Digital signage’s dynamic nature keeps messaging relevant and tailored in real-time. You can promote daily specials or spotlight certain models – then change it up the next day.
This signage also entertains customers in waiting areas with vibrant graphics and videos to immerse them in your brand. Enthrall customers while turning your dealership into a local digital landmark.
Navigate Regulations with Compliant Signage
Between local ordinances, zoning laws and broader regulations, compliance represents a crucial yet often overlooked need for dealership signage. Without proper adherence, you risk citations carrying fines or orders to remove signage.
As specialists serving the Milwaukee area, Optimum Signs knows the municipal regulations inside out. We engineer signage that meets your goals while satisfying legal guidelines. Sign placement, size, materials and lighting are all crafted to align with compliance.
We also stay on top of regulation changes and notify clients promptly to keep signage current. Don’t let outdated signs tarnish your image or hurt your bottom line. Lean on our expertise to avoid compliance headaches.
The Cost-Efficiency of Signage
Compared to other marketing channels, signage provides unmatched return through continuous visibility to high traffic areas. While digital ads, radio spots and mailers offer one-time exposures, signage keeps working 24/7 with minimal additional spend.
In fact, properly maintained exterior signage lasts over a decade. Spread across countless exposures and impressions over years, signage delivers unmatched cost-efficiency compared to most media.
One highly visible sign also reaches more eyeballs daily than months of social media ads or billboard rentals. Signage’s constant presence builds familiarity and trust in your brand with every passing glance.
Shift Your Milwaukee Dealership Into High Gear with Optimum Signs
As Milwaukee’s premier sign company, Optimum Signs offers expertise helping dealerships accelerate growth through signage. We bring fresh ideas, high-quality production and professional installation together to drive branding and sales.
Are you ready to steer your dealership ahead of the competition? Contact Optimum Signs today for a complimentary consultation on revamping your signage. Let’s start mapping out an impactful sign strategy tailored for your Milwaukee dealership’s needs and goals. From increased visibility to stronger branding, the benefits await. Call now and shift your success into overdrive.