In the competitive restaurant business, an eye-catching exterior reminds customers you exist. At Optimum Signs, we understand the power of signage to elevate a restaurant’s image. Serving New Berlin from our Menomonee Falls headquarters, we specialize in creating stunning, customizable channel letter signs. These dimensional letters command attention with sleek, modern aesthetics. They communicate quality and draw curious visitors. When thoughtfully designed and professionally installed, channel letter signage can transform any restaurant exterior.
Read on as we explore why channel letters excel for New Berlin eateries. Learn insider tips to make these signs work for your brand. From illumination choices to placement factors, we share proven advice to help your business shine.
The Power of Channel Letters for Restaurants
Channel letters offer major benefits that make them a top choice for restaurant signage. But what defines these dimensional letter signs? And why are they so effective?
Defined: Custom Channel Letter Signs
Channel letter signs feature open backs and sides with dimensional letters individually made of materials like metal, plastic or acrylic. The open space allows for internal lighting. This creates an eye-catching glow unique to channel letters. We construct each letter to seamlessly match your restaurant’s branding, name or logo.
When done right, these signs add striking style and visibility. For restaurants aiming to get noticed, few options match the visual power of channel letters.
Benefits for New Berlin Restaurants
- Unrivaled visibility day and night
- Elevates branding for upscale image
- Durable against weather and wear
- Flexible placement options
- Energy efficient with LED lighting
Strategic Design Factors
Succesful channel letter signs don’t happen by accident. Their impact links directly to choices made in the design process. Our team guides you through key considerations:
Brand Identity & Style
What vibe do you want to project? A formal script suits upscale dining. Straight, bold fonts reflect trendy gastropubs. Modern. Retro. Classic. Your signage should harmonize with your brand image.
Color Scheme
Vibrant shades tend to attract more eyes. Opt for colors that reflect your logo for instant recognition. Even metallic finishes can define your look.
Letter Scale & Size
Properly scaling letters to your building dimensions ensures clear readability. Local regulations may also affect letter sizing.
Placement
Consider easy visibility for passing traffic balanced with lighting angles for maximum drama.
Nailing these details results in signage that powerfully communicates your brand.
Illumination: Lighting Up Your Sign’s Allure
One of the most vital choices is how to illuminate your channel letters. Lighting grabs attention, keeps signs visible at night, and elevates curb appeal. We’ll help select options like:
Front-Lit Letters
The most common approach with lighting openly visible through letter faces. Creates bright, eye-catching effects.
Back-Lit Letters
Also called reverse channel or halo-lit letters. Light sources behind letters cast a subtle glow around them, leaving faces unlit.
Combined Lighting
A popular trend using both front and back lighting for multi-dimensional aesthetics.
Advanced LED Options
State-of-the-art LEDs allow color changing for a dynamic, high-tech appearance.
The lighting you select impacts aesthetics, visibility and your restaurant’s atmosphere.
Bringing Channel Letters To Life
With endless design variables, creating exceptional restaurant channel letter signs requires specialized expertise. From concepting to installation, here’s what to expect when partnering with Optimum Signs:
Consultation
We learn about your brand, vision and assess optimum placement based on your building dimensions.
Custom Design
Our creative team sketches concepts until you fully approve the aesthetics. Digital previews allow adjustments as needed.
Precision Manufacturing
We skillfully construct your customized channel letters from quality materials, meticulously attending to each detail.
Permitting
We ensure your signage meets New Berlin regulations or obtain necessary permits.
Flawless Installation
Our experienced installers mount your signs, double check alignments, test all lighting and ensure your complete satisfaction.
The end result is stunning, functional signage expertly tailored for your restaurant’s unique branding.
Maintaining Peak Performance
Once properly installed, channel letters are built to last for years with minimal maintenance. We advise:
- Periodic gentle cleanings
- Promptly checking for damage after severe weather events
- Replacing any burned out bulbs or lighting elements immediately
Proactive upkeep preserves the sleek, eye-catching curb appeal of your investment for the long run.
Regulations To Remember
As with any business signage, certain rules and restrictions apply to New Berlin channel letter signs. Common factors include:
- Size limits depending on roadway location
- Allowed placement areas on buildings
- Light intensity and illumination guidelines
- Permitting requirements
The details can get confusing. Our team handles the regulations directly so you can focus on daily operations.
The Bottom Line Impact
Some owners hesitate to invest in custom channel letter signs. But for restaurants, the benefits speak for themselves:
- Increased customer traffic and sales
- Stronger brand recognition and memorability
- Added curb appeal and value perception
- Competitive differentiation
Prominently displaying your restaurant’s name drives new customer discovery and repeat business. It also elevates your reputation.
Choose New Berlin’s Top Sign Experts
When you’re ready to ignite your restaurant’s visibility with channel letter signage, choose Optimum Signs. Our sign professionals deliver:
- Specialized expertise designing & installing restaurant signs
- Innovative, eye-catching channel letter concepts
- Meticulous craftsmanship and attention to detail
- Seamless process from concept to installation
- Exceptional customer service focused on your vision
We’re proud to create signage that becomes recognizable New Berlin landmarks. Our affordable solutions suit restaurants of all styles and budgets.
Let’s Talk Restaurant Signage
Ready to make your New Berlin restaurant the talk of the town with striking channel letters? We’re excited to discuss your vision. Contact Optimum Signs today for a free quote. Together, we’ll ensure your signage draws the loyal crowds your amazing food and service deserve!