Whether you’re looking to design a new sign for your Menomonee Falls business or upgrade your existing signage, there are several key factors to consider. An effective sign acts as a vital marketing tool – attracting attention, communicating your brand, and directing customers your way.
At Optimum Signs, located in Menomonee Falls, we specialize in crafting custom sign solutions for clients across Menomonee Falls as well as surrounding cities like Brookfield, Milwaukee, and New Berlin. We understand how important signage is for the success of your business. With experience designing and producing signs of all types, sizes and styles, we’re here to guide you through the sign design process from start to finish.
Read on for answers to some of the most frequently asked questions we get about creating optimal sign designs.
There are five key ingredients to an effective sign design:
Carefully balancing these elements will produce signage that effectively reaches your target audience and supports your overarching brand strategy.
Color and material selection go hand-in-hand, so it’s smart to consider them concurrently when designing your sign.
Let your existing brand colors and logo guide your design palette. Vibrant, contrasting shades that reinforce your visual identity tend to work best for sign applications. If starting from scratch, conduct some competitive research to inspire your color selection.
As for materials, there are pros and cons to each option. Here are some of the most popular:
Budget, longevity, location, style and other factors will determine the best materials for your unique needs. We can walk you through all the options.
Finding the optimal sign size is all about visibility and legibility from your sign’s vantage points. A few rules of thumb:
But don’t overdo size! Oversized signs violate local codes and may not blend well aesthetically. Carefully measure visibility from intended viewing zones and let us handle the rest!
Getting your sign noticed around the clock may require some type of lighting or digital display. Here are some top options to consider:
Illuminated Signage
Digital Signage
Illumination vastly expands visual impact and the options for attention-grabbing signage. Let’s explore the possibilities for your location!
The ADA (Americans with Disabilities Act) mandates that signage be accessible for those with visual, auditory or mobility impairments. Here are some key ADA guidelines for sign design:
With careful material and design choices, we can ensure your business signage meets all ADA regulations. Just provide us with your desired viewing parameters and audiences, and we’ll handle the rest!
Like most design projects, business signs can range dramatically in price. Key factors impacting sign cost include:
With so many variables, it’s hard to estimate prices without assessing your exact specs. But our signs are competitively priced – we’ll satisfy your budget requirements without compromising on quality or visual impact.
Our streamlined process makes it easy to transform your signage vision into reality. Here are the typical phases and timeframes:
From start to finish, the complete process spans roughly 4-8 weeks. Rushed production can compress the schedule when needed. We’ll maintain frequent contact to align on timeline expectations.
An exceptional business sign both expresses your brand identity and drives customer engagement. With so many factors to weigh, designing signage with maximum visual impact and cost-efficiency can feel overwhelming.
Luckily, the signage specialists at Optimum Signs simplify the process. Leveraging our experience creating eye-catching signs across Menomonee Falls and the greater Milwaukee region, we guide you through every design decision – no matter your budget, aesthetics, location constraints or unique needs.
Ready to transform your business image with sensational signage? Reach out today to get the conversation started!
