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The Business Identity Of Your Channel Letters

Channel Letters

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Outdoor signage is a vital marketing strategy for your business. Businesses believe that being noticed by potential clients is already a victory in and of itself. Channel letter signs are a popular and successful type of outdoor advertising sign. These signs are often used by retail establishments to attract both new and returning customers.

Custom channel letters, like lobby signs, are an excellent way to wow your customers. This 3D signage is eye-catching, which makes it great for displaying your company’s name, tagline, and other vital information. They’re often made of metal or acrylic, and they’re illuminated by LED lights.

We welcome you to Channel Letters 101, where we will tell you all about custom channel letters and how impactful they are for your business’s marketing strategy. Before you buy, spend some time learning the basics. At Optimum Signs, we will ensure that the sign you buy is the one you plan to keep for years and years!

WHAT ARE CHANNEL LETTERS?

They are three-dimensional graphic elements with their own structure and illumination. A channel letter is any letter, number, or character that, when combined with other characters of the same type, creates a sign presentation. Each letter is made from aluminum sheets and acrylic. Channel letter signs are incredibly adaptable and may be made in a variety of fonts, colors, and sizes.

DIFFERENT TYPES OF SIGN LETTERS TO CHOOSE FROM

·       FRONT-LIT:

This is the most common type of lighted channel letter. LED bulbs or neon lights illuminate the face of each channel letter. Because of the materials used, this option allows for more customization.

·       HALO-LIT:

Halo-lit is an excellent choice for sign projects requiring one-of-a-kind styles or brand images. Halo lighting illuminates the channel letters from behind, causing a dazzling halo effect.

·       FRONT/BACK-LIT:

In this type of signage, front-lit channel letters are blended with halo lighting. The ultimate effect is rather impressive and incredibly visible. Given two forms of illumination are used, there are options to utilize different colors for each, which is sure to make your sign stand out from your competitors.

·       OPEN FACE:

The sides and back of open-lit channel letters are made of aluminum. These signs are frequently illuminated by neon rather than LEDs. The sign’s face is either open or transparent, allowing the exposed neon light within to shine through.

·       NON-ILLUMINATED LETTERS:

These signs are frequently used in places where there is no need for illumination, such as a well-lit area or at businesses that aren’t open at night. They are low-cost and will provide your brand with long-term visibility.

HOW MUCH DO CHANNEL LETTER SIGNS COST?

There are various elements to consider when purchasing any form of signage, such as the size of your building channel letters, their type, the type of material you want to use, whether your sign will be lit or not, the installation method, and maintenance expenses. When creating a budget, each of these aspects should be considered. During our initial consultation, we will discuss your budget, as well as our signage quote, to determine what sign solutions we can create for you.

THE BEST CHANNEL LETTER SIGN MAKERS IN YOUR AREA

When it comes to the top sign shops in Milwaukee, there is just one name to remember: Optimum Signs. We are dedicated to guiding you through the full process of designing, producing, installing, and maintaining the ideal sign for your company. Call or contact us right away and our expert staff will gladly assist you!

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