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Using Impactful Signage To Illuminate Your Brand With Channel Letters

Channel Letters

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Are you thinking about investing in a new sign for your company’s storefront? Outdoor signage is critical for marketing your company, as it introduces consumers to your business, helps to build client recognition, and attracts new business.

While there are many types of outdoor signage that you can choose from, channel letters are one of the most effective and often used outdoor commercial sign forms. These signs are often used in retail establishments to attract both new and returning customers.

Welcome to Channel Letters 101 by Optimum Signs. This article will explain what channel letters are, how these illuminated signs can help your business, and why they work so effectively.

WHAT ARE CUSTOM CHANNEL LETTERS?

They are a graphic element with a particular structure and huge, mounted letters with a striking, three-dimensional look. Many companies utilize these signs as part of their outside signage because they are long-lasting and relatively cost-effective, since they are composed of aluminum or acrylic. With their powerful typography, channel letters are eye-catching, which garners attention from passersby for businesses. There is the option of adding interior or exterior illumination through the installment of LED lighting fixtures on the back of the letters.

BOOSTING YOUR BUSINESS WITH CUSTOM CHANNEL LETTER SIGNS

·       NOTICEABLE SIGNS

Being visible is valuable to a business, as it brings in business and makes its brand recognizable to customers. These signs are highly customizable, which allows for a business’s brand to easily be incorporated. Adjusting the colors, fonts, and visuals to represent your organization keeps your branding consistent and increases familiarity amongst your target audience. It is critical, however, that you choose the appropriate size and proportions for your signage.

·       LONG-LASTING SIGNAGE

Because of the aluminum material used in production, channel letter signs are known to be weather-resistant. In addition, they are less expensive to repair and maintain than other forms of signage, which ensures they can be used for longer without ongoing, expensive investments. Furthermore, because LEDs are employed in these signs, they consume far less energy than traditional types of lighting and have a lifespan of roughly 60,000 hours (approximately 7 years).

·       EFFECTIVENESS

High-quality outdoor signage draws new and repeat visitors to your company or shop. The decisions of customers to enter a company or purchase products and services are commonly influenced by a business’s signage. Is it compelling and eye-catching? Did it inspire the onlooker or create curiosity? Having a bright, visible channel letter sign on your storefront not only ensures your business is visible, but it also boosts brand exposure and sets you apart from your competition.

HOW MUCH DO CHANNEL LETTER SIGNS COST?

When purchasing any form of signage, there are various features to consider, such as the size, type, material you want to use, illumination options, signage placement or mount, and ongoing maintenance expenses.

As each of these elements should be considered when developing a budget, the overall cost varies. Signage companies, like Optimum Signs, will offer a quote during the first phase of inquiring about new sign solutions. It is important to note that illuminated channel letters may be slightly more expensive than non-illuminated channel letters.

TRUST THE BEST SIGN COMPANY FOR HIGH-QUALITY CUSTOM CHANNEL LETTERS

Not sure what sort of channel letters would be best suited for your business? Optimum Signs is ready to lend a helping hand. As a full-service sign company, we supply all forms of signs for companies in Milwaukee. We provide customized design, manufacture, installation, and maintenance services that are always committed to providing your business with excellence.

Contact us today and let our team of professionals assist you with all of your signage needs.

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