We love jobs that are a challenge and require a certain eye for quality. And this week was no different. This week we finished a complete color change on a Subaru Impreza using Avery SW900 Gloss Pearl White with a special print on the hood. The owner is a big fan of a...
This customer came to us through one of the national sign companies we do business with. The scope was a rebranding of the US headquarters here in Milwaukee. This included a set of 30″ channel letters 46′ up on the side of the building. The channel letters...
This original design by Optimum Signs, Started with a discussion with our customer about what he wanted. He had some ideas for design, more parts than the whole layout, but it was enough to get started. Our customer operates a cafe in downtown Milwaukee that helps...
One of our neighbors, Rocket Clicks Inc., came to us to see if we could liven up their conference room walls. They were also looking to provide a visual break in the perfectly clear glass walls that someone may have walked into headfirst. That definitely is a drawback...
This past summer, we were hired to design, build and install a custom lobby sign for the software giant PUBG. They were in the process of building out a new office in Madison, Wisconsin, and they wanted something that really stood out. They wanted to copy the design...
Our customer came to us with the idea of adding graphics to the walls of their new manufacturing facility in Hartland, Wisconsin. The facility covers just over 100,000 square feet so there are a lot of walls. The problem for our customer is that they had talked to...
When we were contacted by the University about wrapping the parcel delivery locker systems, we were ready for them. We have done over 50 of these systems around the country and have gotten quite good at designing and installing this type of wrap. New Jersey City...
When we received the call from Layton Liquor in Milwaukee, Wisconsin, we really didn’t know what they we looking for other than they needed our help. The owner, Bobby, said that his current monument sign was damaged and needed to be replaced. And that is where the...
When we were called by the manager for the Grand Avenue Mall parking structure in downtown Milwaukee, they needed to update a very large building banner. The company manages the parking structure directly connected to the Grand Avenue Mall. The 20’ banner was printed...
When we were contacted by Best Buy located in Long Island, New York, we had a good idea what they were looking for. They had just purchased a state-of-the-art package management system and they wanted to brand it. As we have done many of these, we knew how to proceed....
When we were contacted by the franchise holder for Structural Elements located in Shorewood, Wisconsin they were in a bit of a panic. The franchisee thought that the franchiser had taken care of ordering the lobby sign for the new location. The franchiser thought that...
When we started working with the fine folks at ETE Reman, they had just had the wind peel their exterior sign off of the building and deposit it in the parking lot. It was a good thing that it happened after hours so no one was injured. We also noticed that they knew...
When we were contacted by the school manager for St. Joan Antida, they were in the process of buying a transport van for the school. They were trying to get a ballpark cost on a wrap that would really highlight the vehicle and ultimately bring attention to their...
We work with a number of partners and one of our favorites is a shipping locker manufacturer headquartered in France. The manufacturer makes custom locker systems that can be used to house students inbound internet purchases. The University of Florida was the latest...
This install included a large, push through acrylic entrance sign, a custom cut acrylic logo sign, etched glass decals and three wall decals, Our customer, Foot Locker Inc., is very specific about how their stores look and likewise, how we install their signage. This...
One of the greatest parts of owning a graphics design and Sign Company is that we get to work with a number of first responders. This time we got to meet and work with the Eagle Police Department. What a great group of people. From the Chief to the officers,...
Recently, we were asked to design and install a commercial wrap on a locker system for Texas A&M University. They had just installed a new package delivery locker system for the students and they wanted to brand the system. We started with a hand drawn sketch from...
Waterstone Mortgage is currently in the process of expanding their offices in the Midwest to include downtown Chicago. With this being a location in a high value office space and the company wanting to present a professional image, we had some work to do in the design...
One of the many things our corporate customers ask us to do is to develop a complete, building wide ADA and way finding system that gives them the ability to look professional and maintain costs. Oh, and if you can, let’s throw in there the ability to change out...
For the past three years, we have been working closely with the administration of Falls Baptist Church/College in Menomonee Falls, Wisconsin. We have done design work, we have applied cut graphics to vans and created banners for special events. When they...
When we were contacted by one of our partners and asked if we could help them come up with an economical way to deliver a custom wall sign, we didn’t really know what they were thinking of. We knew that Elmbrook Church was rebranding the interior of the church...
This was a project that will go into the books as one of the most intricate sets of channel letters Optimum Signs has done. We battled the CIty, the building owner, the contractors that built the building, and ultimately the weather. When we started this project, we...
Optimum Signs believes that our unique talents should be shared far and wide and when we were contacted to print and install a custom design for Kennesaw State University in Marietta, Georgia, we were excited to help. Our customer came to us with a design but...
October is Breast Cancer Awareness month and what better way to recognize the month than by wrapping the face of a building in bright pink. Our customer, Gordie Boucher Ford Lincoln in West Bend contacted us about doing this we jumped at the opportunity. The Gordie...
Growth is always fun. It can happen suddenly, or take some time, but either way, every business wants it. Armstrong General Contractors is no different. They have been growing at a very steadly pace over the past two years. So much so, that they have added a number of...
Our latest project for Hall Imports, located in Brookfield Wisconsin started with the design. They knew that they wanted something that really stood out. Maybe a design that made the car look like it had been in a crash. We took it from there. Our designer jumped at...
One of the fastest growing areas of our business is custom wall decor. In most cases, our customers have a print or a design that they own that they want multiple prints of. In some cases, we will reproduce custom artwork that the client owns (all keeping within the...
When our customer came to us, he didn’t even have a company logo. He had tried to work with multiple designers, but wasn’t getting anything that he liked. He had run out of time and needed to make a decision very soon. That’s when he found Optimum...
Our customer, Wisconsin Lutheran College in Milwaukee, Wisconsin needed a new sign for the entrance of the completely remodeled Time of Grace athletic center. The center had just undergone massive remodeling including a new, state-of-the-art floor, seating, wall...
One of the many things we enjoy is meeting new customers. Especially when they are looking for help with a project. Especially when the dealership is in the process of ownership changes and the sign needed to be completed before the new company was willing to take...
We have done a fair amount of work for our customer Jones Lang Lasalle, and our latest job was to give one of their buildings an uplift by upgrading the way finder system w/ADA. Many companies sell ADA and way finder systems, but few do them correctly. Optimum Signs...
Most of our projects start with a conversation about the goals, designs, and timeline for the project which then helps set expectations. When you remove the ability to discuss these topics as the owners speak very little English, it makes the challenges that much more...
When our friends at Mortgage Services contacted us and asked if we could move their existing signs, we wanted to see what they currently had. We always make sure that we get at least one site visit before we propose a solution, and this wasn’t going to be an...
Every one loves technology. We currently walk around with more processing power on our hip than it took to launch the first mission into space! But with technology’s constant advance, small businesses lost a means of advertising that was very effective. That...
When our customers come to us and ask us to help them move their office signage, we are often amazed at how little creativity exists in the interior signage industry. Simple wall designs that say nothing about the company other than the name, make us crazy. We make...
So you have a 35′ wall that every customer that comes into your establishment will see. What do you do with the wall? You need a powerful message that reflects the very philosophy of your company. You want it big and loud so that everyone knows what you are...
It’s Friday afternoon and you are driving back to the office when you see sitting on the lot of a truck dealer an almost brand new trailer. So you stop to look at it knowing full well that the dealer is going to want an arm, a leg and possibly two of your kids for the...
One of the most exciting things that Optimum Signs does is to help companies fix problems that they have. That was the case when Julie from All Saints Catholic Church in Milwaukee contacted us. She had been trying to get a sign company to come out and suggest a way to...
At Optimum Signs, we truly enjoy working with our corporate customers, but some jobs are more fun than others. This one was definitely one of those jobs. The team at Dunn Brother’s Coffee in West Bend, Wisconsin are a great group of people to work with. It’s also fun...
When Dr. Allison Troutman made the decision to open her own holistic veterinary clinic, most people would have wondered what exactly is holistic veterinary services. I have to admit, I have never heard of it. It turns out that there is a dramatic paradigm shift...
