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SERVING THE GREATER WAUKESHA COUNTY AREA including Menomonee Falls, Milwaukee, Waukesha, Brookfield, new berlin, WI

Any retail location that has a storefront without the right sign is missing out on potential traffic, potential sales, and the ability to connect with more people and promote its brand throughout the community. Storefront signs can help you accomplish many business goals and make you more successful. We offer well-designed building signs in Milwaukee.

What Is a Storefront Sign?

A storefront sign is any sign that is part of the front display of your business. They include building signs or signs that are mounted directly to the front of your building. Smaller signs or more temporary signs are also included. It can be beneficial to have multiple storefront signs because they can work together to create the look you need and appeal to your ideal customer.

Storefront signs should also include at least one kind of lighting. That’s because you want your signs to be visible at night. Even if you aren’t open, it’s good to generate more brand impressions.

The Types of Storefront Signs

There are many kinds of storefront signs that you can use to promote your business, including:

  • Channel letter signs: These are the big, lit letter signs that you often see on the front of buildings.
  • Three-dimensional signs: While these are large letter signs they are not usually lit and don’t have lighting embedded in them.
  • Storefront window graphics: Storefront graphics are a great option for any business which has front windows.
  • Awning signs: These signs help your brand feel homey, traditional, artisan, and unique. Combing them with other signs is often essential.
  • Sidewalk boards: Changeable and interesting, sidewalk signs can help bring traffic in for events or menu items.
  • Digital displays: Cutting-edge sign technology, like digital displays, is a great option for displaying complex information. They are also inherently more engaging and interesting for customers.
  • Monument signs: This is a great sign for building brand awareness and promoting brand presence. They can also be used to share information and attract people to your business.

Uses for Storefront Signs

Storefront signs have more uses than you might think, including:

  • Helping potential customers locate your business.
  • Promoting brand awareness in your area.
  • Encouraging foot traffic into your business.
  • Displaying important policies and information people should know.

What Makes a Custom Storefront Sign?

What makes these signs truly custom? You don’t want to end up with a sign that looks like it could have been designed for some other business. What makes these signs successful is how fine-tuned they are to your brand and its needs. So, choose a sign company that is willing to strategize about the details that help it reflect your brand in the best light.

An Ideal Storefront Sign Design & Installation Company in Milwaukee

Those businesses in or near Milwaukee who are looking to upgrade their storefront signs, or get some for the first time, should reach out to Optimum Signs. Our team will carefully walk you through every aspect of the sign design to ensure you have a sign that will truly be an asset to your business.


Storefront signs are made with the combination of our clients’ requirements and our sign specialists tailored recommendations and innovative designs. Once we have concluded on the preferred design, type, and other customizable details of signage, we will begin production. Contact us today to kickstart your storefront signage project.

Signage has a significant impact on how people remember and perceive your retail business. Attractive signage can leave a lasting impression on customers and inspire them to visit your establishment. It also helps customers know what goods and services you provide.

The design process for a storefront sign depends on the client’s preferences and needs. If you bring us a pre-existing design, we can create a sign mock-up for you to see what it will look like prior to production. However, if you don’t have a design, our sign specialists will create options for you to choose from and adapt until you’re satisfied.

As each business requires a unique storefront sign to stand out, there is a wide array of investments that can be made. To give an accurate number, we will have to discuss a variety of factors first. Depending on the intricacy, size, and style of sign you choose, you can pay anywhere from a few hundred dollars to $20,000 or more.

A business storefront is the physical front of the store, whether it is found outdoors, inside a mall, or on a specific floor of a building. Physical locations provide individualized customer experiences, which create deeper ties between a business and its customers.

A store relies on signage to bring in foot traffic, attract and intrigue customers, and showcase special offerings, such as new products or temporary promotions. They leave a lasting impression on customers, which either inspires them to enter, return, or even make a purchase.

One of the most common metal materials is aluminum. Aluminum signage is an industry standard that may be used to create personalized signage, and it comes in various thickness levels. It is durable, versatile, and long-lasting, which makes it an excellent sign material. To learn more, contact us today.


Signage is utilized for more than just exterior advertising; it is also an excellent way to communicate with clients within your shop. Signs can assist direct shoppers and promote spontaneous purchases. Signage can also steer customers to specific items, such as new products or limited-time offerings.

There are several factors to consider when creating a storefront sign, such as the type, material, color, design, font, and size. While this can be a lot to think about, professional sign makers provide excellent help. Contact us today and speak with our talented sign makers to start your sign journey.

They increase the visibility of your company, as they are clear, eye-catching, and easy to notice. This allows them to capture the attention of passersby. If created effectively, they are also an excellent way to persuade potential customers to approach your business and check you out.