Channel Letters

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Channel letter signs are one of the most exciting sign options that we offer at Optimum Signs. Those who want to make a big impact with their sign, especially on their building exterior, should definitely consider channel letters. With built-in lighting options, a bold look, and complete customization, they are an exceptional exterior sign option. You can broadcast your brand, get in more foot traffic, and ensure both new and old locations make a bigger impact when competing with lots of nearby signs. Learn why you should choose Optimum Signs to make your custom channel signs and more about this useful option below.

Searching for a local company that can design and install channel letters?

At Optimum Signs, our experienced designers and installation team put your needs first. We aim to build the best channel letter signs for you and your company. Our designers work hard every day to give you the designs you want, and our installation team always aims to get your job done on time. Here at Optimum Signs, we do things right the first time, that way you can spend more time worrying about managing your business. Let us worry about getting you noticed–that’s our job, after all.

Are you searching for a local company that can design and install channel letters?

At Optimum Signs, our experienced designers and installation team put your needs first. We aim to build the best channel letter signs for you and your company. Our designers work hard every day to give you the designs you want, and our installation team always aims to get your job done on time. Here at Optimum Signs, we do things right the first time; that way, you can spend more time worrying about managing your business. Let us worry about getting you noticed–that’s our job, after all.

Basic Types of Channel Letters

Front-Lit Channel Letters
Halo-Lit Channel Letters
Front/Back-Lit Channel Lettering
Open Face Channel Letters

What are Channel letters?

Channel letters are the signs you see on the side of almost every building you drive past on your way to work. They’re three-dimensional electrical signs that stay lit throughout the day and night. Generally, channel letters are just that–letters; but they can also include a logo or some creative additions to spice up the front of your building. Channel letters are a great way to get your company noticed–after all, who can ignore big, bright, and colorful signs?

Looking for Channel Letters?

Here at Optimum Signs, we have everything you need. We work with you to design and customize the channel letters down to the smallest detail. Everything you need to get your company noticed, we’ve got it! Not only do we have a fantastic design team to help create the image you’re looking for, but we also have a great installation team.

Our installation team consists of structural contracting experts, electricians, and more–meaning we’ll help you with the entire process. Not only do we make the signs for you, but we also install them and make sure they’re properly lit. So there’s no need to find a sign company, an installation team, and an electrician–we’ll take care of it all!

Why Choose LED Channel Letters?

You might be curious about the costs and benefits of LED channel letters. It’s true that as a lit sign, channel letters will add to your utility bill and operating costs just to power the lights. And these signs can be quite large. However, LED channel letters are significantly less expensive to run than other lighting options. LEDs run on a lower voltage, meaning that they are also safer and colder to the touch than another lighting (although you shouldn’t be touching the sign itself.)

Choosing such a large sign is an investment, and we get that. We can help you work within your budget. But it should be relatively easy for you to justify the cost. The ROI on channel letter signs is quite strong. The impact of having a building exterior sign, especially one that helps your brand look more sophisticated, successful, and attractive to your customers, can be hard to measure but is quite impactful. We can help you assess your ROI for a new channel letter sign and compare it to your other building exterior sign options, including awning signs and dimensional lettering.

Why Choose Back-Lit Channel Letters?

Not all channel letter signs are alike. Not only are they completely customizable in terms of shape and color, but there are also multiple lighting options for these signs. Typically, channel letter signs have LEDs built into the middle of the letters and projecting out. They have a colored material over the light to add the color you see.

The second most popular lighting option is to have a light positioned outside of the letters, facing them, pointing back against the wall of the building. This is called a back-lit channel letter sign. This allows the letters to look lit up and also cast a shadow against the wall.

Choose Us for Channel Letter Signs

We offer all kinds of signs. Discuss your best options with Optimum Signs.

Frequently Asked Questions

Channel letters are bold signs that businesses most often use to add branding to the outside of their property. However, that is not the only use for channel letters. You may also place channel letters inside of your building to indicate sections of your store or add branding.

Certain logos can be displayed in the same style of channel letters, using the same materials and manufacturing techniques. If you want to display your logo in this way, work with an experienced and professional sign company like Optimum Signs to ensure that you get the best in quality and customer service.

The way that a channel letter is mounted to the wall surface depends on the design of the sign. Most channel letters are directly vertically mounted to the wall. Others are embedded into the wall and made flush with it. We can advise you as to the best way to mount your sign.

The channel letter is the individual letter of these signs. It is a three-dimensional letter with a hollow or lit interior. The front of the letter is usually covered with an acrylic face, which is used to add color to the light that will shine out of it.

Channel letters can be made of a variety of materials including metals and plastics. The materials need to balance good looks, affordability, and durability. They need to safely withstand the heat from the lights in the sign itself, as well as endure in the face of the sun, wind and rain.

Reversed channel letters are designed as normal, but the lights of the sign are mounted behind the letters, creating a halo-like lighting effect. This is opposed to traditional channel letters where the light sources are inside the letters and shine out through the acrylic face.

Flush-mounted channel letters are specially mounted to the wall or other surface they are installed on. Instead of standing out from the wall, they are embedded into them, so that the edge of the letter is flush with the surface of the wall.

LED lights are typically placed inside of the channel letter. The letter allows room for the wiring of the light to travel through the back of it to the power source. You may also mount LED signs outside of the letters.

A channel letter sign’s cost depends on many factors, like materials, light options, sizing, and other design choices. We can help you create a sign that is within your budget and will give you a clear estimate of what your sign will cost. Contact us today for a free quote!

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