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SERVING THE GREATER WAUKESHA COUNTY AREA including Menomonee Falls, Milwaukee, Waukesha, Brookfield, new berlin, WI

Paint is far from your only option to make your walls stand out. Wall graphics are thin vinyl sheets you can use to add any image, text, color, or other design to your walls. Custom wall graphics are great additions to many spaces, including retail, offices and even warehouses. They can advertise, inform, delight, and create an engaging atmosphere. If you’re interested in business wall graphics in Milwaukee, learn about them and what they can offer you below.

What is a Wall Graphics?

A vinyl wall graphic is a kind of adhesive sign made of a thin vinyl sheet. Vinyl is a plastic-like material. It’s the same material that is used for car wraps, which means that it is tough, scratch-resistant, and durable outdoors signs as well as indoors signs.

Wall graphics can be easily applied to various wall surfaces. They are also removable for when you want to take them down. They can be used for seasonal and temporary promotions or as a permanent fixture on your wall. . You can personalize your office signs or home with vinyl wall lettering.

Types of Wall Graphics

Concrete & Brick Wall Graphics
Perforated Window Graphics
Drywall Graphics
Vinyl Wall Wraps
Vinyl Stickers
Block Cut Vinyl
Vinyl Decals


  • CONCRETE & BRICK WALL GRAPHICS: Even rough and porous surfaces can be used to display stunning graphic symbols, lettering, and images. Vinyl is the usual material for indoor use, applied with a heat gun, so the mural or decal conforms easily.
  • PERFORATED WINDOW GRAPHICS: These provide an opaque, bright image when viewed from the outside but are transparent from the inside. They are perfect for offices where privacy is essential or shop fronts where it’s not desirable to be able to see inside.
  • DRYWALL GRAPHICS: You can transform the appearance of a bland expanse of drywall with a mural or brand graphic. Matt vinyl is the usually preferred material to avoid loss of visibility due to glare.
  • VINYL WALL WRAPS: A general term used for large vinyl wall graphics. They can depict many things; for example, people, cityscapes, and landscapes, or they can provide informational text and graphics.
  • VINYL STICKERS: Another name for vinyl decals. They can be produced with a gloss or matt finish and usually have an adhesive backing, though sometimes static cling stickers are used for easier removal.
  • BLOCK CUT VINYL: Block-cut vinyl is available in multiple finishes, including mirrored and glitter. It refers to shape or letter cut-outs, commonly used to form a larger graphic.
  • VINYL DECALS: Another name for vinyl stickers.


We offer custom wall graphics, which means the options available to you are practically endless. By incorporating different designs or techniques, we’ll be able to create a sign specifically for you. Some of the important design elements you’ll want to think about when creating a design with us include:

  • Shape:Your graphic may need to fit around existing wall features. You can also be creative with shapes to create certain impressions. Wall graphics can be shaped to resemble objects with great effect.
  • Size: Text that is too small for the available space (or too large) or difficult to read from a normal viewing distance is not desirable. 
  • Color: If your wall graphic is used for branding, you’ll want to make sure it is perfectly color matched; otherwise, it will look “off.” Also, colors should be chosen carefully to invoke the desired mood.
  • Pattern: Similarly to colors, patterns should be chosen to give the desired impression. Which works best for the image you are trying to convey: strong, angular lines, or soft, flowing ones?
  • Graphic: As with lettering, graphics must be sized correctly. They should also suit the corporate image.
  • Font: Are you trying to give the appearance of strength and stability? Trustworthiness? Care and compassion? Fun? Font selection can convey varying messages without saying a word.

While most wall graphics are opaque and have color printed on them, you can also use graphics that allow you to see through them from one direction, or you can use semi-transparent vinyl sheets. Those can add privacy to spaces but allow natural light through. These are especially useful as office wall graphics for businesses where clients may want privacy.

Uses for Wall Graphics

You can use wall graphics for many purposes:

  • Add branding to your office, lobby signs, or other spaces.
  • Create a pleasant atmosphere for your clients to enjoy.
  • Communicate essential information, especially on doors and entrances.
  • Offer wayfinding information to guests.
  • And more. 
Wall graphics brighten children’s play areas in daycare centers and kindergartens, family restaurants, and anywhere kids hang out.
They’ve been used with great effect in senior living and care communities, where familiar scenes and welcoming images help create a sense of peace, security, and comfort — especially helpful for memory care residents.
Well-chosen wall graphics can make small, claustrophobia-inducing areas appear larger. They can create a sense of fun and whimsy.
Restaurants, museums, civic centers, and other organizations often use wall graphics to display photos of how their local area looked in the past. These can help increase customer enjoyment of your facilities and add to the impression of “belonging” for your business. 
The applications for wall graphics are limited only by imagination and budget. Fortunately, they are one of the most affordable types of signage available. 

Wall Graphics and Decals in Milwaukee

What is the cost of a wall graphic? What kind of design will work best for your brand? How long will it take before your graphic is printed and installed? We can answer all your questions. The team at Optimum Signs offers well-designed and high-quality wall graphics and decals in Milwaukee. Contact us today with your questions or design ideas.

Frequently Asked Questions

Yes, wall decals are durable. They are made of a thin plastic-like material that is resistant to scratches, moisture, sunlight, and other potential causes of damage.

That depends on their environmental conditions. Wall graphics are supposed to last a few years, but they may fade early if they are constantly over-exposed to sunlight or humidity. Speak with our team of experts to learn about the best ways to care for your wall decals and increase their lifespan.

While wall graphics are fairly simple to install, they still deserve professional treatment. Let our team of experts at Optimum Signs install your wall graphics to avoid damaging your walls or graphics. We will ensure that your graphic is well-placed and properly adhered to your wall with no air bubbles, wrinkles, or tears.

Yes, the walls cannot be painted with Teflon or stain resistant paint. The stain resistance additive also prevents adhesives from curing. Additionally, if the wall was just painted, it has to outgas a minimum of two weeks before our team can install.

No, wall decals do not damage walls. Wall decals can protect paint and other surfaces beneath them. They should not rip off paint or leave behind residue, so long as they are professionally removed, and the paint was in good condition before application.

Yes, wall decals can be removed. You can use them for a few years and then safely remove them without damaging the wall beneath. Alternatively, you can use them temporarily, from days to months, and then remove them. Some businesses use them for temporary promotions.

Vinyl wall graphics may be used on many different surfaces with different effects. They are most often used in office and retail spaces for branding and self-promotion purposes. You might use them to tell your brand story or to promote a specific service.


Wall graphics are a relatively inexpensive sign type, which means that it is easier to make room for them in your budget. They are completely customizable, bright, and capable of having high-quality graphics which means that a good design can make these signs perform well, helping you achieve your goals.

While they are less expensive than many other sign types, we cannot give you an exact idea of what they will cost unless you get a quote. However, we do offer estimates and can help you choose a size and design for your wall graphic that will be within your final budget.

Yes, wall decals can be used outside (when made from the correct material). They are highly resistant to environmental concerns such as exposure to direct sunlight and rain. They will not last as long outside as they would inside, but you should still get years of use from outdoor wall decals.