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SERVING THE GREATER WAUKESHA COUNTY AREA including Menomonee Falls, Milwaukee, Waukesha, Brookfield, new berlin, WI

Commercial building signs are essential on every property, from restaurants and retail to office buildings and manufacturing plants, to schools and hospitals. Building signs are so essential because every organization needs to broadcast that they are in their building. But, a building sign isn’t just a matter of practicality. It is a highly important investment for your business that should reflect your brand precisely and appeal to your ideal customers. Your success is, in part, dependent on the quality of your business sign.

We’re building sign makers in Milwaukee who can walk you through how to choose the very best building sign for your property.  

Lighted Building Signs

Whether you need to convert from fluorescent to LED, replace the faces on a tired, worn out sign, or rebranding your retail location, Optimum Signs can help. We specialize in multi site rebranding and LED conversions having over 100 locations under our belt in the past year. Reface a monument sign because of a company name change? We got you. We also can fabricate a new set of channel letters, box sign or just about anything you might need. Give us a call and experience the Optimum difference.

The Types of Building Signs Available to You

  • Channel letter signs: They are made up of a graphic element with its own structure and bold letters mounted in a way that gives them a striking, three-dimensional effect. They are typically made of aluminum, steel, or acrylic, making them tough and affordable. Channel letters can be illuminated or not, but the bold lettering is eye-catching in either case.
  • Awning signs: Awning signs are a distinct type of sign that deviates from the typical shape and function of a business sign. These signs protrude from the building’s face, creating a third dimension and drawing attention to whatever is printed on or around the awning. Fabric, acrylic, aluminum, and other materials can be used to make awnings of various shapes and sizes. They can also be completely customized to fit your decor and color preferences.
  • Dimensional letter signs: Dimensional letters are 3D signage elements that can be used on the exterior of your building to create an aesthetically pleasing and professional look. Branding that stands out is more memorable than a design painted on a wall. Customers can tell that your company is well-established and here to stay when your brand name and logo are displayed in a three-dimensional format using materials such as metal or plastic wood.
  • Lighted building signs: Outdoor lighted business signs are an excellent way to attract customers and make your business stand out on the street. Lighted commercial business signs provide a variety of creative options for attracting attention and communicating with customers after dark.


Once you have decided which sign is best for your needs and where it will go, you can begin designing. While customizing a large product may appear daunting, our design experts provided us with expert advice that anyone can use to create an effective sign:

  • USE A LARGE AND BOLD FONT: Typography is essential for conveying your message. When designing a sign, avoid script fonts with elegant, thin strokes. The easier your font is to read, the better.
  • WRITE A SIMPLE MESSAGE IN A FONT LARGE ENOUGH TO REACH YOUR INTENDED AUDIENCE: Instead of educational content, use signs to share promotional, brand, or event-specific messaging. The larger your font and message, the easier people will have in understanding it.
  • USE CONTRASTING COLORS: Consider the contrast in the context of the sign’s location. If you hang a banner on a brick wall, it will blend in with the background. So, consider this when you begin designing your sign.
  • DETERMINE THE BEST MATERIAL FOR YOUR IMAGES: If you are highlighting art or photography and do not want glare, glossy is the best way to make those shots stand out. If you want a readable sign, matte is your best bet.
  • PLEASE INCLUDE A HIGH-RESOLUTION PHOTO OR LOGO: You will need photos with a higher resolution if your banner is larger. Do not disregard a resolution error if you receive one.

Uses for Building Signs

When you choose a building sign, it will fulfill several different uses for you. It’s important to keep those uses in mind when you’re designing it so that you get a sign that will be the most successful. Some of those uses include:

  • Brand promotion: Promote your brand with a sign that is perfectly customized to it. We can replicate your brand font and colors and make other decisions about lighting and mounting that reflect your brand.
  • Foot traffic: Building signs can help you get more traffic in the door, whether by appealing to customers or helping those who already wanted to visit find their way.
  • Distance: Larger signs are more visible from a distance and appeal to more people.
  • Nighttime: Lit signs can help you make an impact even at night. 

The Cost of Building Signs in Milwaukee, WI

What will a building sign cost? It depends on the kind that you choose and the size of the sign you need. Of course, there are also operating costs for lighted building signs. We can help you estimate both the cost of the kind of sign you are thinking of and the operating costs. We’ll work with you to keep your sign within your budget. 

Work with Optimum Signs for Your Optimal Building Sign

If you are looking for “building signs near me” and you live in Milwaukee, you have found the right company. Optimum Signs offers custom commercial building signs for any company. Our expert team knows how to design a sign that will positively represent your brand and appeal to people. Contact us today.